Principles of marketing: Simplified approach for students/ by Nolan Guillao

By:

Guillao, Nolan

Contributor(s):

Fernandez-Cabading, Wendy

Material type: Text

TextPublication details: Bulacan City: St. Andrew Publishing House, c2015Description: iii, 144p. ill., 26.3cmISBN:

978-971-014-385-6

Subject(s):

Marketing

DDC classification:

BFil. 658.8 G954p

Contents:

Unit I. -- Introduction to marketing -- II. Marketing segmentation -- III. Market information system -- IV. Product -- V. Price -- VI. Place -- VII. Promotion.

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Holdings
Item type	Home library	Collection	Call number	Copy number	Status
Bansalan Filipiniana1	UM Bansalan College LIC	Non-fiction	BFil. 658.8 G954p 2015 (Browse shelf(Opens below))	c. 2	Available
Bansalan Filipiniana1	UM Bansalan College LIC	Non-fiction	BFil. 658.8 G954p 2015 (Browse shelf(Opens below))	c. 3	Available
Bansalan Filipiniana1	UM Bansalan College LIC	Non-fiction	BFil. 658.8 G954p 2015 (Browse shelf(Opens below))	c. 1	Available

Includes references.

Unit I. -- Introduction to marketing -- II. Marketing segmentation -- III. Market information system -- IV. Product -- V. Price -- VI. Place -- VII. Promotion.

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