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Strategic marketing management : Simplified moves for rookies/ by Girly H. Naval

By: Material type: TextTextPublication details: Manila: Mindshapers Co.,Inc., c2021Description: xiv, 166 pages: illustrations; 23 centimetersISBN:
  • 978-621406-309-3
Subject(s): DDC classification:
  • BFil. 658.84 N22s
Contents:
Chapter 1. You And The Dynamic Market Environment,-- Chapter 2. Betting In Your Most Priced Asset: The Customer,-- Chapter 3. Segmenting , Targeting And Positioning,-- Chapter 4. Marketing Plan Preparation,-- Chapter 5. Product And Brand Strategy With Pricing Techniques,-- Chapter 6. Integrated Marketing Communications,-- Chapter Distribution Strategy And Sales Management,-- Chapter 8. Managing Global Operations,-- Chapter 9. The Ultimate Attack: Customer Service Strategy.
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Item type Home library Call number Status Date due Barcode
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.84 N22s 2021 (Browse shelf(Opens below)) Available 8419

Includes glossary and references

Chapter 1. You And The Dynamic Market Environment,-- Chapter 2. Betting In Your Most Priced Asset: The Customer,-- Chapter 3. Segmenting , Targeting And Positioning,-- Chapter 4. Marketing Plan Preparation,-- Chapter 5. Product And Brand Strategy With Pricing Techniques,-- Chapter 6. Integrated Marketing Communications,-- Chapter Distribution Strategy And Sales Management,-- Chapter 8. Managing Global Operations,-- Chapter 9. The Ultimate Attack: Customer Service Strategy.

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