International marketing / by Philip R. Cateora

By:

Cateora, Philip R

Contributor(s):

Material type:

TextPublication details: New York : McGraw-Hill Education, c2020Edition: Eighteenth editionDescription: xxxii, 682 pages : illustrations ; 28 cmISBN:

978-1-260-54787-0

Subject(s):

Marketing

DDC classification:

Eighteenth edition BCir. 658.8 C28i

Contents:

Contents: An overview--The cultural environment environment of global markets--Assessing global market opportunities--Developing global marketing strategies--Implementing global marketing strategies--Supplementary material.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Bansalan Circulation1		UM Bansalan College LIC			BCir. 658.8 C28i 2020 (Browse shelf(Opens below))					Available			8444

Includes glossary and indices.

There are no comments on this title.

to post a comment.