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Essentials of marketing analytics / by Joseph F. Hair, Jr., Dana E. Harrison and Haya Ajjan
Material type:
TextPublication details: New York : McGraw Hill LLC, c2024Edition: International student editionDescription: xviii, 473 pages : illustrations ; 27 centimetersContent type: - rdacontent
- 978-1-266-93162-8
- International student edition BCir. 658.05 H1274e
Contents:
1. Overview of marketing analytics and data management. -- 2. Exploring and visualizing data patterns. -- 3. Analytical methods for supervised learning. -- 4. Analytical methods for unsupervised learning. -- 5. Emerging analytical approaches.
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.05 H1274e 2024 (Browse shelf(Opens below)) | c.1 | Available | 9211 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.05 H1274e 2024 (Browse shelf(Opens below)) | c.2 | Available | 9212 |
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| BCir. 658.05 C39b 2022 Big data analytics : Applications in business and marketing/ | BCir. 658.05 F87m 1996 Management of information technology/ | BCir. 658.05 H1274e 2024 Essentials of marketing analytics / | BCir. 658.05 H1274e 2024 Essentials of marketing analytics / | BCir. 658.05 M22m 2004 Management information systems/ | BCir. 658.05 M22m 2004 Management information systems/ | BCir. 658.0546 T84i 2003 Introduction to information technology/ |
Includes bibliographical references.
1. Overview of marketing analytics and data management. -- 2. Exploring and visualizing data patterns. -- 3. Analytical methods for supervised learning. -- 4. Analytical methods for unsupervised learning. -- 5. Emerging analytical approaches.
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