Strategic international marketing / by Sunil Tiwari and Richa Tiwari
Material type:
TextPublication details: Burlington, ON : Society Publishing, c2025Description: xv, 205 pages ; 22 centimetersContent type: - rdacontent
- 978-1-77956-379-8
- BCir. 685.8 T453s
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 685.8 T453s 2025 (Browse shelf(Opens below)) | Available | 9704 |
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| BCir. 659.2 Y28p 2025 Public relations for dummies / | BCir. 662.2 P58e 2007 Explosives identification guide/ | BCir. 662.2 P58e 2007 Explosives identification guide/ | BCir. 685.8 T453s 2025 Strategic international marketing / | BCir. 686.3 C547b 1994 Bookbinding with adhesives/ | BCir. 686.3 C547b 1994 Bookbinding with adhesives/ | BCir. 690.837 F184c 1991 Construction technology today and tommorow/ |
Includes index.
1. Introduction to Strategic International Marketing.-- 2. Market Research in International Marketing.-- 3. Entry Strategies in International Marketing.-- 4. Developing Marketing Strategies for Global Markets.-- 5. Managing Products and Services in International Markets.-- 6. International Marketing Ethics and Corporate Social Responsibility.-- 7. Global Brand Management.-- 8. International Marketing Communication.-- 9. International Marketing Metrics and Performance Evaluation.-- 10. Future Trends in Strategic International Marketing.
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