Principles of market research / by Bonifacio P. Bairan
Material type:
TextPublication details: Intramuros, Manila : Unlimited Books Library Services & Publishing, Inc., c2025Description: xii, 258 pages ; 25 centimetersContent type: - rdacontent
- 978-621-427-241-9
- BFil. 658.8 B1619p
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 B1619p 2025 (Browse shelf(Opens below)) | c.1 | Available | 9730 | |||||||||||||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 B1619p 2025 (Browse shelf(Opens below)) | c.2 | Available | 9731 |
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| BFil. 658.8 Al6e 1994 Elements of marketing/ | BFil. 658.8 Al6e1994 Elements of marketing/ | BFil. 658.8 B1619p 2025 Principles of market research / | BFil. 658.8 B1619p 2025 Principles of market research / | BFil. 658.8 B1619s 2025 Sales management / | BFil. 658.8 B1619s 2025 Sales management / | BFil. 658.8 B183m 2014 Marketing basics: A modular approach / |
Includes bibliographical references.
Contents: 1. Introduction to Market Research and the Research Process.--2. Market Research Design and Data Identification.--3. Sampling in Market Research.--4. Qualitative Market Research.--5. Marketing Research.--6. Quantitative Data Collection Methods.--7. Measurement and Questionnaire Design.
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