Mastering services marketing : Strategies for success in a dynamic marketplace / by Angelita Ong Camilar-Serrano
Material type:
TextPublication details: Intramuros, Manila, Philippines : Mindshapers Co., Inc., c2025Description: xii, 207 pages ; 25 centimetersContent type: - rdacontent
- 978-621-406-404-5
- BFil. 658 C146m
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658 C146m 2025 (Browse shelf(Opens below)) | c.1 | Available | 9586 | |||||||||||||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658 C146m 2025 (Browse shelf(Opens below)) | c.2 | Available | 9587 | |||||||||||||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658 C146m 2025 (Browse shelf(Opens below)) | c.3 | Available | 9588 | |||||||||||||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658 C146m 2025 (Browse shelf(Opens below)) | c.4 | Available | 9589 | |||||||||||||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658 C146m 2025 (Browse shelf(Opens below)) | c.5 | Available | 9590 |
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| BFil. 658 At47t 2012 Transformative organization management/ | BFil. 658 At47t 2012 Transformative organization management/ | BFil. 658 C11m 2017 Management advisory services: Comprehensive CPA reviewer / | BFil. 658 C146m 2025 Mastering services marketing : Strategies for success in a dynamic marketplace / | BFil. 658 C146m 2025 Mastering services marketing : Strategies for success in a dynamic marketplace / | BFil. 658 C146m 2025 Mastering services marketing : Strategies for success in a dynamic marketplace / | BFil. 658 C146m 2025 Mastering services marketing : Strategies for success in a dynamic marketplace / |
Includes bibliographical references.
1. Introduction to Services Marketing.-- 2. Consumer Behavior in Services.-- 3. Service Design and Innovation.-- 4. Developing Service Products and Brands.-- 5. Pricing Strategies for Services.-- 6. Service Delivery and Distribution.-- 7. Integrated Marketing Communications for Services.-- 8. Managing Service Quality and Customer Experience.-- 9. The Future of Services Marketing.
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