Applied marketing analytics using R/ by Gokhan Yildirim and Raoul Kubler
Material type:
TextPublication details: London : Sage, c2023Description: xvii, 369 pages : illustrations (some color) ; 23 centimetersContent type: - rdacontent
- 9781529768725
- BCir. 658.83 Y56a
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.83 Y56a 2023 (Browse shelf(Opens below)) | Available | 9528 |
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| BCir. 658.802 K848m 1997 Marketing management understanding/ | BCir. 658.802 M3413 2022 Marketing management / | BCir. 658.812 Z3s 2018 Service marketing: Integrating customer focus across the firm/ | BCir. 658.83 Y56a 2023 Applied marketing analytics using R/ | BCir. 658.834 2 N33c 2022 Consumer behavior : Building marketing strategy/ | BCir. 658.87 C3555r 2025 Retail management / | BCir. 658.87 L57r 2023 Retailing management/ |
Include index.
Contents: Chapter 1: Introduction-- Chapter 2: Customer Segmentation-- Chapter 3: Marketing Mix Modelling-- Chapter 4: Attribution Modelling-- Chapter 5: User Generated Data Analytics-- Chapter 6: Customer Mindset Metrics-- Chapter 7: Text Mining-- Chapter 8: Churn Prediction and Marketing Classification Models With Supervised Learning-- Chapter 9: Demand Forecasting-- Chapter 10: Image Analytics-- Chapter 11: Data Project Management and General Recommendations.
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