Strategic marketing/ by David W. Cravens
Material type:
TextPublication details: --New York: McGraw-Hill, Inc. c2010.Edition: Ninth editionDescription: xv, 772p. 22.8cmISBN: - 978-07-108125-2
- Ninth edition BCir. 658.8 C855s 2010
Contents:
Part one. Strategic marketing --Two. Markets, segments, and customer value --Three. Designing market-driven strategies --Four. Market-driven program development --Five. Implementing and managing market-driven strategies --Six. Comprehensive cases.
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 C855s 2010 (Browse shelf(Opens below)) | c.1 | Available | 5267 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 C855s 2010 (Browse shelf(Opens below)) | c.2 | Available | 5268 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 C855s 2010 (Browse shelf(Opens below)) | c.3 | Available | 5269 |
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| BCir. 658.8 C28 1996 Category management: | BCir. 658.8 C28i 2020 International marketing / | BCir. 658.8 C829 1993 Business Class/ | BCir. 658.8 C855s 2010 Strategic marketing/ | BCir. 658.8 C855s 2010 Strategic marketing/ | BCir. 658.8 C855s 2010 Strategic marketing/ | BCir. 658.8 D472h 2010 Human resource management/ |
Include indexes
Part one. Strategic marketing --Two. Markets, segments, and customer value --Three. Designing market-driven strategies --Four. Market-driven program development --Five. Implementing and managing market-driven strategies --Six. Comprehensive cases.
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