Marketing/ by Michael J. Etzel, Bruce J. Walker and William J. Stanton

By:

Etzel, Michael J

Contributor(s):

Material type: Text

TextPublication details: -New york: The McGraw-Hill Companies, Inc., c1997.Edition: 11th editionDescription: xxi, 621p. ill.; 25.5cmISBN:

0-07-018954-4

DDC classification:

11th edition B.C. 658.8 Et99m

Contents:

Part one. Modern marketing --Two. Target markets --Three. Product --Four. Price --Five. Distribution --Six. Promotion --Seven. Marketing in special fields --Eight. Managing the marketing effort.

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Holdings
Item type	Home library	Call number	Copy number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 Et99m 1997 (Browse shelf(Opens below))	c.1	Available		4146
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 Et99m 1997 (Browse shelf(Opens below))	c.2	Available		4147

Includes appendix, references, glossary and indexes

Part one. Modern marketing --Two. Target markets --Three. Product --Four. Price --Five. Distribution --Six. Promotion --Seven. Marketing in special fields --Eight. Managing the marketing effort.

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