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Principles of marketing/ by Philip Kotler

By:

Kotler, Philip, author

Contributor(s):

Armstrong, Gary

Material type: Text

TextPublication details: --Boston: Pearson, c2013.Description: 589p. ill. 27.5cmISBN:

10-0-273-77982-6

DDC classification:

Fourteenth edition BaC 658.8 K84p

Contents:

Part 1. Defining marketing and marketing process --2. Understanding the marketplace and consumers --3. Designing a customer-driven strategy and mix --4. Extending marketing.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 K84p 2013 (Browse shelf(Opens below))	Available		5974

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Previous	BCir. 658.8 K848p 2001 Principles of marketing/	BCir. 658.8 K84p 2009 Principles of marketing: A global perspective/	BCir. 658.8 K84p 2009 Principles of marketing: A global perspective/	BCir. 658.8 K84p 2013 Principles of marketing/	BCir. 658.8 L165e 2001 Essentials of marketing/	BCir. 658.8 L510c 2002 Competing for markets: Growth strategies for SMEs/	BCir. 658.8 M141 2010 Introduction to marketing/	Next

Includes appendix, references glossary and index

Part 1. Defining marketing and marketing process --2. Understanding the marketplace and consumers --3. Designing a customer-driven strategy and mix --4. Extending marketing.

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