Business to business marketing: Creating a community of customers/ by Victor L. Hunter

By:

Hunter, Victor L

Material type: Text

TextPublication details: --Illinois: NTC Business Books c1997.Description: xviii, 326p.: 22.5cmISBN:

0-8442-3230-0

DDC classification:

BCir. 658.48 H916b 1997

Contents:

1. A New Marketing Vision --2. The Economics of Community --3. Determining External Service Values--4. Communicating With Your Costumer --5. The Database As a Marketing Tool --6. Creating The Costumers Community Center --7. Retaining And Cultivating Existing Costumers --8. Acquiring New Customers --9. Leadership And The New Customers Community.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.84 H916b 1997 (Browse shelf(Opens below))	Available		1544

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