Green marketing: Challenges & opportunities for the new marketing/ by Jacquelyn A. Ottman.
Material type:
TextPublication details: --Illinois: NTC Business Books, c1993.Description: xviii, 188p. 22.5cmISBN: - 0-8442-3250-5
- BCir. 658.802 Ot86 1993
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.802 Ot86 1993 (Browse shelf(Opens below)) | Available | 3945 |
Browsing UM Bansalan College LIC shelves Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available |
|
|
|
|
|
||
| BCir. 658.802 Ac57b 2010 Behavioral finance psychology, decision-making and markets/ | BCir. 658.802 K848m 1997 Marketing management understanding/ | BCir. 658.802 M3413 2022 Marketing management / | BCir. 658.802 Ot86 1993 Green marketing: | BCir. 658.802 P44m 2009 Marketing management: An Asian perspective/ | BCir. 658.802 P44m 2009 Marketing management: An Asian perspective/ | BCir. 658.807 B669s 1995 Study guide to a company marketing/ |
Include index
Chapter 1. Why today's marketers must go green --2. Environmental consumerism: enduring trend, major opportunity --3. The challenges of environmental marketing --4. Enlisting the support of environmental stakeholders --5. How to develop greener products that consumers will like- and buy --6. How to communicate with credibility and impact --7. Putting it all together --Epilogue preempting the future.
There are no comments on this title.