Marketing management: An Asian perspective/ by Philip Kotler
Material type:
TextPublication details: --Singapore: Prentice-Hall, c2009.Edition: --Fifth editionDescription: xxxviii, 750p. ill.; 25.5cmISBN: - 978-981-06-9714-3
- BCir. 658.802 P44m 2009
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.802 P44m 2009 (Browse shelf(Opens below)) | c.1 | Available | 5051 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.802 P44m 2009 (Browse shelf(Opens below)) | c.2 | Available | 5052 |
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| BCir. 658.802 K848m 1997 Marketing management understanding/ | BCir. 658.802 M3413 2022 Marketing management / | BCir. 658.802 Ot86 1993 Green marketing: | BCir. 658.802 P44m 2009 Marketing management: An Asian perspective/ | BCir. 658.802 P44m 2009 Marketing management: An Asian perspective/ | BCir. 658.807 B669s 1995 Study guide to a company marketing/ | BCir. 658.81 B617s 1995 Sales reengineering from the outside : Engaging customers with a new approach to sales, marketing and service/ |
Includes appendix, glossary and index
Part 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands --5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth.
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