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Marketing management: An Asian perspective/ by Philip Kotler

By: Contributor(s): Material type: TextTextPublication details: --Singapore: Prentice-Hall, c2009.Edition: --Fifth editionDescription: xxxviii, 750p. ill.; 25.5cmISBN:
  • 978-981-06-9714-3
DDC classification:
  • BCir. 658.802 P44m 2009
Contents:
Part 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands --5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth.
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Holdings
Item type Home library Call number Copy number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.802 P44m 2009 (Browse shelf(Opens below)) c.1 Available 5051
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.802 P44m 2009 (Browse shelf(Opens below)) c.2 Available 5052

Includes appendix, glossary and index

Part 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands --5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth.

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