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Creative strategy in direct marketing/ by Susan K. Jones.

By: Material type: TextTextPublication details: --Illinois: NTC Business Books, c1997.Edition: --Second EditionDescription: x, 502p. 23.5cmISBN:
  • 0-8442-3172-X
DDC classification:
  • BCir. 658.8'4 J710c 1997 Second edition
Contents:
Part one. Laying the groundwork --Two. Creative direct marketing direct mail and beyond --Three. Creating and producing the work.
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Item type Home library Call number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.8'4 J710c 1997 (Browse shelf(Opens below)) Available 1879

Includes appendices, glossary and index

Part one. Laying the groundwork --Two. Creative direct marketing direct mail and beyond --Three. Creating and producing the work.

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