The design of advertising/ by Roy Paul Nelson.
Material type:
TextPublication details: --New York: McGraw-Hill, c1994.Edition: --7th editionDescription: x, 413p. ill.; 27.5cmISBN: - 0-697-38766-6
- BCir. 659.1 N331d 1994 7th edition
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 659.1 N331d 1994 (Browse shelf(Opens below)) | Available | 3563 |
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Includes glossary, bibliography, and index
Chapter 1. The world of advertising --2. The creative process --3. Putting it into words --4. The principles of design --5. Layout approaches --6. Production --7. Typography --8. Art --9. Color --10. Newspaper advertising --11. Magazine advertising --12. Broadcast advertising --13. Direct- mail advertising --14. Posters and displays --15. Long-term design --16. Careers.
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