Marketing management in the Philippine setting/
Material type:
TextPublication details: Mandaluyong City: National book store/ c1998Description: 221 pages illus. 22.2 cmISBN: - 97108-0087-6
- BFil. 658.8 D38m
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 D38m 1998 (Browse shelf(Opens below)) | c.3 | Available | 3819 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 D38m 1998 (Browse shelf(Opens below)) | c.1 | Available | 3977 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 D38m 1998 (Browse shelf(Opens below)) | c.2 | Available | 4648 |
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| BFil. 658.8 C43c 2019 Cooperative management made easy: R.A. 9520 (Practical Guide to the Republic Act 9520)/ | BFil. 658.8 D38m 1998 Marketing management in the Philippine setting/ | BFil. 658.8 D38m 1998 Marketing management in the Philippine setting/ | BFil. 658.8 D38m 1998 Marketing management in the Philippine setting/ | BFil. 658.8 G194o 2013 Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners/ | BFil. 658.8 G194o 2013 Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners/ | BFil. 658.8 G533c 1993 Contemporary marketing strategy in the Philippine setting / |
Includes appendix, glossary and index
Chapter 1. -- Analyzing the business environment -- 2. Determining corporation strategy -- 3. Looking into consumer demand -- 4. Succeeding in product management -- 5. Market research for product development -- 6. Pricing for profits -- 7. Managing the sales force -- 8. Developing channels of distribution -- 9. Promoting the product -- 10. Developing your marketing plan -- 11. Social responsibility.
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