Elements of marketing/ Ruby F. Alminar

By:

Alminar. Ruby F

Material type: Text

TextPublication details: Manila : National Bookstore, c1994Edition: Revised editionDescription: xvi, 228 pages illus. 21.9 cmISBN:

971-08-5761-4

DDC classification:

BFil. 658.8 Al6e

Contents:

Contents 1. -- The marketing system -- 2. The product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical distribution system -- 6. Promotional mix -- 7. Consumer education within the Philippine context -- 8. Consumers cooperatives .

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Holdings
Item type	Home library	Call number	Copy number	Status
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 Al6e 1994 (Browse shelf(Opens below))	c.5	Available
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 Al6e 1994 (Browse shelf(Opens below))	c.1	Available
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 Al6e 1994 (Browse shelf(Opens below))	c.2	Available
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 Al6e 1994 (Browse shelf(Opens below))	c.3	Available
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 Al6e1994 (Browse shelf(Opens below))	c.4	Available

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