Contemporary marketing strategy in the Philippine setting / by Josiah Go
Material type:
TextDescription: xii, 197 pages illus. 22.1 cmISBN: - 971-91307-0-9
- BFil. 658.8 G533c
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 G533c 1993 (Browse shelf(Opens below)) | Available | 3834 |
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| BFil. 658.8 D38m 1998 Marketing management in the Philippine setting/ | BFil. 658.8 G194o 2013 Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners/ | BFil. 658.8 G194o 2013 Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners/ | BFil. 658.8 G533c 1993 Contemporary marketing strategy in the Philippine setting / | BFil. 658.8 G954p 2015 Principles of marketing: Simplified approach for students/ | BFil. 658.8 G954p 2015 Principles of marketing: Simplified approach for students/ | BFil. 658.8 G954p 2015 Principles of marketing: Simplified approach for students/ |
Include reference, appendix and index
Chapter 1. -- The strategic 3Cs and marketing triangle -- II. Key result areas -- III. Introduction to strategies -- and tactics -- IV. Vision and mission -- V. Industry analysis -- VII. Key factors for success -- VIII. SWOT analysis -- IX. Identifying and exploiting -- X. Market segmentation and target marketing -- XI. Product positioning -- XII. Development and controlling the marketing mix -- XIII. Marketing objectives setting -- XIV. Generic strategy -- XV. Market position strategies -- XVI. Product life cycle strategies.
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