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Basic marketing / by Joanna Lynn L. Mercado
Material type:
TextPublication details: Malabon City: Mutya Publishing House, Inc., c2014Description: 108 p.: ill., 23.5cmISBN: - 978-971-821-493-0
- BFil. 658.8 M533b
Contents:
Lesson 1.--What is marketing --2. Market and market segmentation --3. Customer behavior and characteristics --4. The product --5. Branding, packing and labels --6. The price --7. The channels of distribution --8. Promotion: the marketing communication.
| Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 M533b 2014 (Browse shelf(Opens below)) | c.2 | Available | 6984 | |||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 M533b 2014 (Browse shelf(Opens below)) | c.1 | Available | 6983 | |||
| Bansalan Filipiniana1 | UM Bansalan College LIC | Non-fiction | BFil. 658.8 M533b 2014 (Browse shelf(Opens below)) | c. 3 | Available | 6985 |
Includes references.
Lesson 1.--What is marketing --2. Market and market segmentation --3. Customer behavior and characteristics --4. The product --5. Branding, packing and labels --6. The price --7. The channels of distribution --8. Promotion: the marketing communication.
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