Basic marketing / by Joanna Lynn L. Mercado

By:

Mercado, Joanna Lynn L

Material type: Text

TextPublication details: Malabon City: Mutya Publishing House, Inc., c2014Description: 108 p.: ill., 23.5cmISBN:

978-971-821-493-0

Subject(s):

Marketing

DDC classification:

BFil. 658.8 M533b

Contents:

Lesson 1.--What is marketing --2. Market and market segmentation --3. Customer behavior and characteristics --4. The product --5. Branding, packing and labels --6. The price --7. The channels of distribution --8. Promotion: the marketing communication.

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Holdings
Item type	Home library	Collection	Call number	Copy number	Status
Bansalan Filipiniana1	UM Bansalan College LIC		BFil. 658.8 M533b 2014 (Browse shelf(Opens below))	c.2	Available
Bansalan Filipiniana1	UM Bansalan College LIC		BFil. 658.8 M533b 2014 (Browse shelf(Opens below))	c.1	Available
Bansalan Filipiniana1	UM Bansalan College LIC	Non-fiction	BFil. 658.8 M533b 2014 (Browse shelf(Opens below))	c. 3	Available

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