Elements of marketing/ by Ruby F. Alminar-Mutya.

By:

Alminar-Mutya, Ruby F., author

Material type: Text

TextPublication details: Mandaluyong City: NAtional Book Store, c2015Edition: Fifth EditionDescription: xiv,290p.: ill.; 23cmISBN:

978-621-8016-00-2

Subject(s):

Marketing

DDC classification:

Fifth ed. BFil.658.8 Al6e

Contents:

Chapter 1. -- The marketing system -- 2. The product -- 3. Pricing objective and price determination -- 4. Place: Channels of distribution -- 5. Physical distribution system -- 6. Promotional mix-- 7. Consumer education within the Philippine context -- 8. Consumers cooperative -- 9. Relationship marketing and marketing communication -- 10. Global marketing -- 11. Social marketing.

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Holdings
Item type	Home library	Call number	Copy number	Status
Bansalan Filipiniana1	UM Bansalan College LIC	BFil.658.8 Al6e 2015 (Browse shelf(Opens below))	c. 5	Available
Bansalan Filipiniana1	UM Bansalan College LIC	BFil.658.8 Al6e 2015 (Browse shelf(Opens below))	c.1	Available
Bansalan Filipiniana1	UM Bansalan College LIC	BFil.658.8 Al6e 2015 (Browse shelf(Opens below))	1	Available
Bansalan Filipiniana1	UM Bansalan College LIC	BFil.658.8 Al6e 2015 (Browse shelf(Opens below))	c.2	Available
Bansalan Filipiniana1	UM Bansalan College LIC	BFil.658.8 Al6e 2015 (Browse shelf(Opens below))	c.3	Available
Bansalan Filipiniana1	UM Bansalan College LIC	BFil.658.8 Al6e 2015 (Browse shelf(Opens below))	c.4	Available

Includes bilbliography.

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