Elements of marketing/ by Ruby F. Alminar-Mutya.
Material type:
TextPublication details: Mandaluyong City: NAtional Book Store, c2015Edition: Fifth EditionDescription: xiv,290p.: ill.; 23cmISBN: - 978-621-8016-00-2
- Fifth ed. BFil.658.8 Al6e
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil.658.8 Al6e 2015 (Browse shelf(Opens below)) | c. 5 | Available | 6700 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil.658.8 Al6e 2015 (Browse shelf(Opens below)) | c.1 | Available | 6348 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil.658.8 Al6e 2015 (Browse shelf(Opens below)) | 1 | Available | 6696 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil.658.8 Al6e 2015 (Browse shelf(Opens below)) | c.2 | Available | 6697 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil.658.8 Al6e 2015 (Browse shelf(Opens below)) | c.3 | Available | 6698 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil.658.8 Al6e 2015 (Browse shelf(Opens below)) | c.4 | Available | 6699 |
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| BFil.658.8 Al6e 2015 Elements of marketing/ | BFil.658.8 Al6e 2015 Elements of marketing/ | BFil.658.8 Al6e 2015 Elements of marketing/ | BFil.658.8 Al6e 2015 Elements of marketing/ | BFil.658.8 J879p 2008 101 product innovations and marketing/ | BFil.658.8 M52m 2012 Modules for marketing/ | BFil.658.8 M52m 2012 Modules for marketing/ |
Includes bilbliography.
Chapter 1. -- The marketing system -- 2. The product -- 3. Pricing objective and price determination -- 4. Place: Channels of distribution -- 5. Physical distribution system -- 6. Promotional mix-- 7. Consumer education within the Philippine context -- 8. Consumers cooperative -- 9. Relationship marketing and marketing communication -- 10. Global marketing -- 11. Social marketing.
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