Strategic marketing management : Simplified moves for rookies/ by Girly H. Naval

By:

Naval, Girly H

Material type: Text

TextPublication details: Manila: Mindshapers Co.,Inc., c2021Description: xiv, 166 pages: illustrations; 23 centimetersISBN:

978-621406-309-3

Subject(s):

Marketing -- Management

DDC classification:

BFil. 658.84 N22s

Contents:

Chapter 1. You And The Dynamic Market Environment,-- Chapter 2. Betting In Your Most Priced Asset: The Customer,-- Chapter 3. Segmenting , Targeting And Positioning,-- Chapter 4. Marketing Plan Preparation,-- Chapter 5. Product And Brand Strategy With Pricing Techniques,-- Chapter 6. Integrated Marketing Communications,-- Chapter Distribution Strategy And Sales Management,-- Chapter 8. Managing Global Operations,-- Chapter 9. The Ultimate Attack: Customer Service Strategy.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.84 N22s 2021 (Browse shelf(Opens below))	Available		8419

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Includes glossary and references

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