International marketing / by Philip R. Cateora

By:

Cateora, Philip R

Contributor(s):

Material type: Text

TextPublication details: New York : McGraw-Hill Education, c2020Edition: Eighteenth editionDescription: xxxii, 682 pages : illustrations ; 28 cmISBN:

978-1-260-54787-0

Subject(s):

Marketing

DDC classification:

Eighteenth edition BCir. 658.8 C28i

Contents:

Contents: An overview--The cultural environment environment of global markets--Assessing global market opportunities--Developing global marketing strategies--Implementing global marketing strategies--Supplementary material.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Call number	Status	Date due
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 C28i 2020 (Browse shelf(Opens below))	Available

Includes glossary and indices.

There are no comments on this title.

to post a comment.