International marketing / by Philip R. Cateora

By:

Cateora, Philip R

Contributor(s):

Material type: Text

TextPublication details: New York : McGraw-Hill Education, c2020Edition: Eighteenth editionDescription: xxxii, 682 pages : illustrations ; 28 cmISBN:

978-1-260-54787-0

Subject(s):

Marketing

DDC classification:

Eighteenth edition BCir. 658.8 C28i

Contents:

Contents: An overview--The cultural environment environment of global markets--Assessing global market opportunities--Developing global marketing strategies--Implementing global marketing strategies--Supplementary material.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 C28i 2020 (Browse shelf(Opens below))	Available		8444

Includes glossary and indices.

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