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101 product innovations and marketing/ by Myra Lao Jucutan and Felix M. Lao Jr.
Material type:
TextPublication details: Pasig City : Anvil Publishing, Inc., c2008Description: 101p.: ill.; 18.9cmISBN: - 978-971-27-1981-3
- BFil.658.8 J879p
Contents:
Section 1: Innovation basics.-- Section 2: Customer identification.-- Section 3: Marketing tools and beyond.-- Section 4: Costumer identification.-- Section 5: Groundwork planning.-- Section 6: Brand, media, and advertising.-- Section 7: Strategic launch analysis.
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil.658.8 J879p 2008 (Browse shelf(Opens below)) | Available | 6888 |
Includes references.
Section 1: Innovation basics.-- Section 2: Customer identification.-- Section 3: Marketing tools and beyond.-- Section 4: Costumer identification.-- Section 5: Groundwork planning.-- Section 6: Brand, media, and advertising.-- Section 7: Strategic launch analysis.
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