Strategic international marketing / by Sunil Tiwari and Richa Tiwari

By:

Tiwari, Sunil, author

Material type:

TextPublication details: Burlington, ON : Society Publishing, c2025Description: xv, 205 pages ; 22 centimetersContent type:

rdacontent

ISBN:

978-1-77956-379-8

Subject(s):

DDC classification:

BCir. 685.8 T453s

Contents:

1. Introduction to Strategic International Marketing.-- 2. Market Research in International Marketing.-- 3. Entry Strategies in International Marketing.-- 4. Developing Marketing Strategies for Global Markets.-- 5. Managing Products and Services in International Markets.-- 6. International Marketing Ethics and Corporate Social Responsibility.-- 7. Global Brand Management.-- 8. International Marketing Communication.-- 9. International Marketing Metrics and Performance Evaluation.-- 10. Future Trends in Strategic International Marketing.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Bansalan Circulation1		UM Bansalan College LIC			BCir. 685.8 T453s 2025 (Browse shelf(Opens below))					Available			9704

Includes index.

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