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Strategic marketing/ by David W. Cravens

By:

Cravens, David W

Contributor(s):

Piercy, Nigel F

Material type: Text

TextPublication details: --New York: McGraw-Hill, Inc. c2010.Edition: Ninth editionDescription: xv, 772p. 22.8cmISBN:

978-07-108125-2

DDC classification:

Ninth edition BCir. 658.8 C855s 2010

Contents:

Part one. Strategic marketing --Two. Markets, segments, and customer value --Three. Designing market-driven strategies --Four. Market-driven program development --Five. Implementing and managing market-driven strategies --Six. Comprehensive cases.

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Holdings
Item type	Home library	Call number	Copy number	Status
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 C855s 2010 (Browse shelf(Opens below))	c.1	Available
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 C855s 2010 (Browse shelf(Opens below))	c.2	Available
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 C855s 2010 (Browse shelf(Opens below))	c.3	Available

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