Business marketing: A managerial approach/ by Robert W. Haas.

By:

Haas, Robert W

Material type: Text

TextPublication details: --Ohio: South-Western College Publishing, c1995.Description: xiii, 845p. ill. 23.2cmISBN:

0-538-84752-2

DDC classification:

B.C. 658.8 H111p

Contents:

Part one. Understanding the business marketing environment --Two. Organization customers and market behavior --Three. The business marketing process: segmentation, planning, strategy, and intelligence gathering --Four. The business marketing mix --Five. Business marketing performance: control and evaluation --Six. Cases.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 H111b 1995 (Browse shelf(Opens below))	Available		1540

Includes glossary and index

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