Creative strategy in direct marketing/ by Susan K. Jones.

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Material type: Text

TextPublication details: --Illinois: NTC Business Books, c1997.Edition: --Second EditionDescription: x, 502p. 23.5cmISBN:

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Contents:

Part one. Laying the groundwork --Two. Creative direct marketing direct mail and beyond --Three. Creating and producing the work.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8'4 J710c 1997 (Browse shelf(Opens below))	Available		1879

Includes appendices, glossary and index

Part one. Laying the groundwork --Two. Creative direct marketing direct mail and beyond --Three. Creating and producing the work.

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