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The essence of international marketing/ by Stanley J. Paliwoda
Material type:
TextPublication details: --New York: Prentice Hall, c1994.Description: vii,164p. 227cmISBN: - 0-13-284803-1
- P176e BCir. 658.848
Contents:
1. People --2. Process --3. Power --4. Product/service --5. Promotion and publicity --6. Pricing --7. Place of sale/ distribution --8. Planning and control --9. Precedents.
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.848 P176e 1994 (Browse shelf(Opens below)) | c.1 | Available | 4641 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.848 P176e 1994 (Browse shelf(Opens below)) | c.2 | Available | 4642 |
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| BCir. 658.848 C99i 2023 International marketing / | BCir. 658.848 lo6i Importing and exporting: 24 lessons to get you started/ | BCir. 658.848 lo6i 2009 Mastering management : The employee handbook for enhancing corporate performance / | BCir. 658.848 P176e 1994 The essence of international marketing/ | BCir. 658.848 P176e 1994 The essence of international marketing/ | BCir. 658.85 C883m 1996 Managing the big sale: A relationship approach to marketing strategies, tactics and selling/ | BCir. 658.85 C883m 1996 Managing the big sale: A relationship approach to marketing strategies, tactics and selling/ |
Includes bibliography and index
1. People --2. Process --3. Power --4. Product/service --5. Promotion and publicity --6. Pricing --7. Place of sale/ distribution --8. Planning and control --9. Precedents.
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