How to develop successful new products/ by Jerry Patrick
Material type:
TextPublication details: --Illinois: NTC Business Books c1997.Description: vii, 201p.: 22.7cmISBN: - 0-8842-3662-4
- B.C. 658.5'75 p275h
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.5'75 P275h 1997 (Browse shelf(Opens below)) | Available | 1489 |
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| BCir. 658.4'08 R275b 1996 Business management and the natural environment/ | BCir. 658.5'62 Ev15m 1999 The management and control of quality/ | BCir. 658.5'62 G929q 2001 Quality planning and analysis: | BCir. 658.5'75 P275h 1997 How to develop successful new products/ | BCir. 658.8'12 F877i 1992 Incredible customer service/ | BCir. 658.8'3 B611s 1998 State of the art marketing research/ | BCir. 658.8'4 J710c 1997 Creative strategy in direct marketing/ |
Includes references and index
Chapter 1. New Products: the lifeblood of successful marketing growth -- 2. Why new products fail -- 3. Debunking reality --4. How to discover peoples true needs -- 5. Whats in it for me? -- 6. Linking benefits to needs-making the sale -- 7. Building value-added concepts for new products -- 8. ideation -- 9. exploration and expansion -- 10. Other types of qualitative research --11. Business-to-business opportunities --12. Developing successful products for a global community -- 13. Putting it all together: A successful case study using the perception expansion theory.
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