Essentials of marketing/ by, Charles W. Lamb, Jr., Joseph F. Hair, Jr., and Carl McDaniel.

By:

Lamb, Jr., Charles W

Contributor(s):

Material type: Text

TextPublication details: --Australia: Thompson learning c2001.Edition: --Second editionDescription: xxviii, 579p. ill.; 25.5cmISBN:

981-240-313-2

DDC classification:

BCir. 658.8 L165e 2001

Contents:

Part 1. The world of marketing --2. Analyzing marketing opportunities --3. Product and distribution decisions --4. Integrated marketing communication and pricing concepts.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 L165e 2001 (Browse shelf(Opens below))	Available		3601

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Includes appendix, glossary, and index

Part 1. The world of marketing --2. Analyzing marketing opportunities --3. Product and distribution decisions --4. Integrated marketing communication and pricing concepts.

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