Marketing management/ by Carmelita Miranda-Gow
Material type:
TextPublication details: --Mandaluyong City: National Book Store c2000.Edition: Third editionDescription: xiii, 301 pages 22 cmISBN: - 971-08-6039-9
- Third Edi. BFil. 658.802 M642m
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
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Bansalan Filipiniana
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UM Bansalan College LIC | BFil. 658.802 M642m 2000 (Browse shelf(Opens below)) | c.1 | Available | 2266 | ||
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Bansalan Filipiniana
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UM Bansalan College LIC | BFil. 658.802 M642m 2000 (Browse shelf(Opens below)) | c.2 | Available | 2267 | ||
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Bansalan Filipiniana
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UM Bansalan College LIC | BFil. 658.802 M642m 2000 (Browse shelf(Opens below)) | c.4 | Available | 2278 | ||
|
Bansalan Filipiniana
|
UM Bansalan College LIC | BFil. 658.802 M642m 2000 (Browse shelf(Opens below)) | c.5 | Available | 3600 |
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| BFil. 658.802 C26 2002 Cases on marketing management in the Philippine setting/ | BFil. 658.802 C26 2002 Cases on marketing management in the Philippine setting/ | BFil. 658.802 C26 2002 Cases on marketing management in the Philippine setting/ | BFil. 658.802 M642m 2000 Marketing management/ | BFil. 658.802 M642m 2000 Marketing management/ | BFil. 658.802 M642m 2000 Marketing management/ | BFil. 658.802 M642m 2000 Marketing management/ |
Includes bibliography
Chapter 1.-- Introduction --2. Managing marketing activity --3. Marketing and its environment --4. Focus on the consumer --5. Marketing research --6. Devising a marketing plan --7.Managing marketing strategies --8. Product planning and development --9. Markets and customer behavior --10. Industrial marketing --11.Channels of distribution --12. Brands and branding policies --13. Package and packaging policies --14. Advertising and sales promotion --15. Price and pricing policies --16. Sales management --17.Selling policies and practices --18. Stock control and inventory --19. International marketing.
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