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Marketing management/ by Carmelita Miranda-Gow

By: Contributor(s): Material type: TextTextPublication details: --Mandaluyong City: National Book Store c2000.Edition: Third editionDescription: xiii, 301 pages 22 cmISBN:
  • 971-08-6039-9
Subject(s): DDC classification:
  • Third Edi. BFil. 658.802 M642m
Contents:
Chapter 1.-- Introduction --2. Managing marketing activity --3. Marketing and its environment --4. Focus on the consumer --5. Marketing research --6. Devising a marketing plan --7.Managing marketing strategies --8. Product planning and development --9. Markets and customer behavior --10. Industrial marketing --11.Channels of distribution --12. Brands and branding policies --13. Package and packaging policies --14. Advertising and sales promotion --15. Price and pricing policies --16. Sales management --17.Selling policies and practices --18. Stock control and inventory --19. International marketing.
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Holdings
Item type Home library Call number Copy number Status Date due Barcode
Bansalan Filipiniana Bansalan Filipiniana UM Bansalan College LIC BFil. 658.802 M642m 2000 (Browse shelf(Opens below)) c.1 Available 2266
Bansalan Filipiniana Bansalan Filipiniana UM Bansalan College LIC BFil. 658.802 M642m 2000 (Browse shelf(Opens below)) c.2 Available 2267
Bansalan Filipiniana Bansalan Filipiniana UM Bansalan College LIC BFil. 658.802 M642m 2000 (Browse shelf(Opens below)) c.4 Available 2278
Bansalan Filipiniana Bansalan Filipiniana UM Bansalan College LIC BFil. 658.802 M642m 2000 (Browse shelf(Opens below)) c.5 Available 3600
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BFil. 658.802 C26 2002 Cases on marketing management in the Philippine setting/ BFil. 658.802 C26 2002 Cases on marketing management in the Philippine setting/ BFil. 658.802 M642m 2000 Marketing management/ BFil. 658.802 M642m 2000 Marketing management/ BFil. 658.802 M642m 2000 Marketing management/ BFil. 658.802 M642m 2000 Marketing management/ BFil. 658.816 Ag96p 2022 Pricing strategy/

Includes bibliography

Chapter 1.-- Introduction --2. Managing marketing activity --3. Marketing and its environment --4. Focus on the consumer --5. Marketing research --6. Devising a marketing plan --7.Managing marketing strategies --8. Product planning and development --9. Markets and customer behavior --10. Industrial marketing --11.Channels of distribution --12. Brands and branding policies --13. Package and packaging policies --14. Advertising and sales promotion --15. Price and pricing policies --16. Sales management --17.Selling policies and practices --18. Stock control and inventory --19. International marketing.

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